Marrakech, its 350 days of sunshine a year and its flat roofs. If there is a town that seemed designed to become the capital of rooftops, it was the ocher city. However, while the concept had already been widely imposed around the world, Marrakech continued to shun its roofs, for reasons relating to the local culture but also to the high temperatures which push Moroccans to rather seek the shade of the patios and narrow alleys. Never mind, having been seduced by establishments such as the Perchoir in Paris or the 230 Fifth in New York, it seemed to me that the adventure was worth trying. Back from one of my trips, I decided to launch the Pergola concept on the roof of Riad Monceau. The instant success of the new venue confirmed that Marrakech was only waiting for an opportunity to invest its roofs so long unused. It is now a safe bet that, like Lebanon, Marrakech will largely live between heaven and earth in a few years. When rooftop bars and restaurants will have spread and become obvious, one will remember that, on a fine day in 2018, Riad Monceau launched the phenomenon by creating La Pergola.